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媒體報導

2016 A Design 廣告行銷傳播設計大獎 金質獎

 

 
設計獎標誌

DESIGN NAME:
Taiwan Black Tofu Brand Design

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
The key concept for the logo is centred around the image of "a pig wearing spectacles", which both conveys the brand's unique name, and also emphasises the use of fresh ingredients in making the black pudding broth. Furthermore, the date of the original stall's founding is shown in the curls of the pig's tail. This modern yet humorous design encapsulates the client's enduring brand values and culinary heritage of three generations.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Taiwan Black Tofu (also known as "Bespectacled Black Pudding Broth" in the local language) was originally a street food stall in Taiwan's night market. The founder was called "bespectacled old man", and his nickname became the name of the stall. Nowadays, it has transformed into a modern restaurant. In updating the shop's brand identity, the essence of the local culture it embodies was extracted and injected into modern lifestyle, to please both regular customers and attract a new generation.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
2015, Taipei, Taiwan

 

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
taiwan,brand,identity,design,food

RESEARCH ABSTRACT:
-

CHALLENGE: 
-

ADDED DATE:
2016-09-29 04:15:04

 

 

Images of Taiwan Black Tofu Brand Design

 
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Taiwan Black Tofu

PROFILE:
Taiwan Black Tofu (also known as “Bespectacled Black Pudding Broth” in the local language) was originally a street food stall in Taiwan’s night market. The founder was an old man who wore spectacles, hence locals were accustomed to affectionately call him ‘bespectacled old man’. This memorable nickname stuck, and ended up becoming the name of the stall.Today, the shop has passed onto its third generation, and this down-to-earth traditional Taiwanese delicacy carries half a century of local history and cultural significance.

 

平面 2020.05.16

2020 Asia Design Prize 亞洲設計大獎

Country Chinese TaipeiYear 2020Award WINNERClient ANKO FOOD MACHINEAffiliation Process GroupDesigner Estela Lin, Xinhong Yeh, Kaiching Liu, Jules Li, Yiru Huang USM DesignEnglish ANKO is a leading brand in Taiwan’s food machinery industry, providing a comprehensive solution to safe and delicious cuisines with knowledge of various ethnic recipes. In this market, it is necessary to create a professional and rational image, while it must consolidate the warm, innovative and delicious feeling of foods. Hence, for the expression of the integration of exquisite craftsmanship and a wide range of food recipes, we designed the supporting graphics inspired by blooming flowers to associate with the rich and emotional experience of visual and taste of foods and also show ANKO’s innovation capability and versatile services.Native ANKO安口食品機械是台灣食品機械產業的龍頭品牌,提供安心可口美食的全方位解決方案,提供各種族食品配方知識。在此市場需要給予人們專業、理性的形象,同時也需兼固食品溫暖,創新的美味可口的感受。設計上,為表現精緻的工藝技術與廣博的各種食品配方的整合能力,我們運用如花朵般盛開的輔助圖形,連結了食物在視覺及味覺多變的感性體驗, 更表現出在食品創新及多元的服務。 普羅賦予安口全新形象,為品牌融入更多感性元素,深化品牌價值的傳遞,進一步與客戶連結,讓客戶能深刻感受到安口的品牌價值。透過全面且系統化的規劃,將品牌識別設計延伸落實至品牌圖像、展場、產品型錄、名片、機器操作面板等接觸點,與安口共同打造品牌嶄新面貌。 建立於精緻的工藝技術與廣博的食品配方知識,安口透過高度整合能力提供全方位解決方案,其輔助圖形利用如花朵般盛開的豐富層次,襯托出品牌兼具文化與溫度的服務,動態特色則點出品牌持續傳承道地的好滋味,為客戶創造出源源不絕的獲利動能。Website www.process-group.com/taiwan     

平面 2020.06.24

跳色收納提振辦公精神!從品牌形象延伸打造工業風空間設計

Home Data設計公司:優士盟整合設計有限公司 設計師:Philips Yeh設計風格:飯店風 屋齡狀況:新成屋(5年以下)空間坪數:50/坪 空間格局:三房主要建材:乳膠漆、壁紙、大圖輸出、PVC地板、鐵件、木作貼皮、烤漆、壓克力、鋼刷木皮、水泥  小編帶你看好宅小編帶你看好宅 60 坪老屋翻新重新創造科技公司形象,整體設計以代表品牌形象的黃藍作為主軸延伸至整體空間的建構,強化創新、年輕的公司品牌價值,大量應用於壁面及收納櫃上,打破工業風的冰冷個性,期許替員工帶來源源不絕的創意。 電梯打開,飽和藍與亮彩黃的色彩計畫,奠定開放大膽又極具創意的公司氛圍,進入辦公室大門後,以深灰地坪作為櫃檯與室內領域分界,再透過一道木質圓弧轉角設計,傳達著柔和的辦公氛圍,並導引著拜訪賓客的視覺與動線,前往會議室商討合作。再往室內前進,為主要辦公空間,在淺灰塑膠地板上,也安排深灰地坪劃出廊道動線,木質的座位隔板,擺脫過去單調古板的辦公室印象,電腦、鍵盤、主機黑色系的設備中與之相襯,創造溫潤個性的工業風氣息。制式座位區旁,還打造一區彷彿置身咖啡廳的高腳椅、矮凳坐位區,提供員工轉換情緒的休憩角落,更在大面積收納牆上附上清爽的撞色門片,點亮辦公室視覺提振上班精神。小編的最愛 除了開放的座位區,也留有安靜商討工作狀況、發想專案企劃的會議空間,簡練的木質與白色,塑造靜謐專心的氣氛,大幅度烤玻幫助開放性討論時記下靈感,在開放揮灑創意的空間中,仍傳遞凝聚向心力的格局配置。

平面 2021.01.21

老屋化身現代工業風,實木的溫煦質感帶你入坐微醺酒吧

Home Data設計公司:優士盟整合設計有限公司 設計師:Philips Yeh設計風格:現代風 屋齡狀況:老屋(16~30年)空間坪數:38/坪 空間格局:三房房屋類型:單層 主要建材:油漆、乳膠漆、壁紙、超耐磨木地板、木紋磚、不鏽鋼、鐵件、木作貼皮、烤漆、系統板材、磁磚、賽麗石、軌道燈、皮革、石材、繃布、噴漆、黑鏡、特殊漆、金屬美耐板老屋化身38坪現代工業風,以沉靜實木構築現代工業風,異材質灰塑造多層次的空間表情,設計師先是調整屋況體質,改善廊道狹窄、動線不佳、低矮天花板、老舊管線、顯著樑柱等問題,以開放式手法規劃客餐廚區域,深色水泥質感特殊漆鋪陳公領域天花板,並以軌道燈與鐵件元素妝點其中,細膩的設計手法醞釀出不失溫煦感的現代工業風。   客廳電視牆以大面石材內嵌異材質,挹注層次流線感,側邊櫃體以懸空造型增添輕盈感,內嵌光源讓鏤空展示區成為目光聚焦處,選擇不規則圓弧的淺色系沙發,柔化公領域的理性與剛氣,沙發背牆結合牆面書櫃收納,不銹鋼門片打造出獨有的工業風味;餐廚空間以中島結合餐桌作為場域中心,溫潤實木餐桌佐以暖色光源烘托場域氛圍,讓微醺氣息漫溢於用餐時刻;大面玻璃帷幕引入四季更迭,不只將綠意採光攬入室內,更滿足屋主的園藝需求,成為放鬆休憩的好去處;通往私領域的廊道以拉門作為場域分野,廊道底端擺放展示畫作,讓牆面化身空間端景,設計師不僅於較狹窄的角落使用反射材質的建材,讓空間擁有寬敞的視覺效果,俐落的垂直線條勾勒牆面,不只將立面收納空間運用地淋漓盡致,更以多種建材堆疊出豐富的空間意象,現代工業宅營造出舒適暖心的氛圍。   小編的最愛  客廁洗手檯以油桶的工業元素設計,加入屋主喜愛的重機品牌Logo,詮釋空間自身的工業魅力。