平面 / 2018.01.04

2016 A Design 廣告行銷傳播設計大獎金質獎

DESIGN NAME:
Taiwan Black Tofu Brand Design

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
The key concept for the logo is centred around the image of "a pig wearing spectacles", which both conveys the brand's unique name, and also emphasises the use of fresh ingredients in making the black pudding broth. Furthermore, the date of the original stall's founding is shown in the curls of the pig's tail. This modern yet humorous design encapsulates the client's enduring brand values and culinary heritage of three generations.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Taiwan Black Tofu (also known as "Bespectacled Black Pudding Broth" in the local language) was originally a street food stall in Taiwan's night market. The founder was called "bespectacled old man", and his nickname became the name of the stall. Nowadays, it has transformed into a modern restaurant. In updating the shop's brand identity, the essence of the local culture it embodies was extracted and injected into modern lifestyle, to please both regular customers and attract a new generation.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
2015, Taipei, Taiwan

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
taiwan,brand,identity,design,food

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2016-09-29 04:15:04

Images of Taiwan Black Tofu Brand Design

Images of Taiwan Black Tofu Brand Design by U VISUAL COMMUNICATION from A' Design Award & Competition. Higher-resolution & unmasked version of this image (Taiwan Black Tofu Brand Design) is available for press members. To download higher-resolution or unmasked version of this photo you should login as a press-member. If you are not yet registered as a press member, you can do it here, it is free and fast.

Available Downloads (Requires Login & Press Accreditation) :
· High-Resolution Image: 3600 x 3600 pixels, 2.35 MB.
· Unmasked Image: 710 x 710 pixels, 89.69 KB.

Available Downloads (Requires Login & Press Accreditation) :
· High-Resolution Image: 1800 x 1800 pixels, 871.49 KB.
· Unmasked Image: 710 x 710 pixels, 83.18 KB.

Available Downloads (Requires Login & Press Accreditation) :
· High-Resolution Image: 1800 x 1800 pixels, 984.73 KB.
· Unmasked Image: 710 x 710 pixels, 115.87 KB.

Available Downloads (Requires Login & Press Accreditation) :
· High-Resolution Image: 1800 x 1800 pixels, 615.46 KB.
· Unmasked Image: 710 x 710 pixels, 89.48 KB.

Available Downloads (Requires Login & Press Accreditation) :
· High-Resolution Image: 1800 x 1800 pixels, 419.18 KB.
· Unmasked Image: 710 x 710 pixels, 136.88 KB.

Press Portal:
· Visit A' Design Award & Competitions' Press Portal to access high-resolution images, press-kit and details for U VISUAL COMMUNICATION and Taiwan Black Tofu Brand Design Corporate Identity and other designers and award winning works.

CLIENT/STUDIO/BRAND DETAILS

NAME:
Taiwan Black Tofu

PROFILE:
Taiwan Black Tofu (also known as “Bespectacled Black Pudding Broth” in the local language) was originally a street food stall in Taiwan’s night market. The founder was an old man who wore spectacles, hence locals were accustomed to affectionately call him ‘bespectacled old man’. This memorable nickname stuck, and ended up becoming the name of the stall.Today, the shop has passed onto its third generation, and this down-to-earth traditional Taiwanese delicacy carries half a century of local history and cultural significance.

2016 A Design 廣告行銷傳播設計大獎 金質獎

Images of Taiwan Black Tofu Brand Design

2016 A Design 廣告行銷傳播設計大獎金質獎