report


媒體報導

從2D到3D 打造不朽的企業識別

對居住者來說,舒適的空間不外乎是無負擔的視覺設計、流暢的動線、貼心機能等等,但對於企業主來說,成功的商業空間不僅要舒適,更要能塑造企業形象,才能吸引顧客。

 

優士盟整合設計訴求的就是從視覺、空間到全面的整合策略性服務,雖然成立多年,設計不少室內住宅、商業空間,不過為企業良深規劃整合性的包裝更是強項之一。設計總監表示,優士盟結合了多元的服務背景,從不同領域帶出專業性,以<眼鏡仔豬血湯>為例,受委託的是其第三代老闆,創立於1972年,如今才想建立屬於自己的品牌,於是從企業識別、營業場所等都是重新規劃。

 

設計總監指出,業主早先是從街邊小攤起家的,想要美輪美奐又不失古早味,只能從鮮明的色彩搭配、陳設風格著手。店鋪內選擇以分明紅、灰、黑為主色搭配,領感除了來自食材(豬肝紅)之外,也是出自台語俗諺:『紅美黑大方』的概念,讓整體設計更親民。設計總監進一步強調,與客戶建立設計共識是最關鍵的配色心法,除了參考國內外無數案例,包掛澳洲、荷蘭小攤設計,也搜集了1972年同時代小吃店的特色,從教育客戶開始,不斷溝通、修正並以精準3D解說,是獲得認可的不二法門。如今眼鏡仔豬血湯已成為此地區美食亮點,從天天絡繹不絕的客人來看,老品牌轉身是十分成功的。

 

 

 

平面 2021.01.21

老屋化身現代工業風,實木的溫煦質感帶你入坐微醺酒吧

Home Data設計公司:優士盟整合設計有限公司 設計師:Philips Yeh設計風格:現代風 屋齡狀況:老屋(16~30年)空間坪數:38/坪 空間格局:三房房屋類型:單層 主要建材:油漆、乳膠漆、壁紙、超耐磨木地板、木紋磚、不鏽鋼、鐵件、木作貼皮、烤漆、系統板材、磁磚、賽麗石、軌道燈、皮革、石材、繃布、噴漆、黑鏡、特殊漆、金屬美耐板老屋化身38坪現代工業風,以沉靜實木構築現代工業風,異材質灰塑造多層次的空間表情,設計師先是調整屋況體質,改善廊道狹窄、動線不佳、低矮天花板、老舊管線、顯著樑柱等問題,以開放式手法規劃客餐廚區域,深色水泥質感特殊漆鋪陳公領域天花板,並以軌道燈與鐵件元素妝點其中,細膩的設計手法醞釀出不失溫煦感的現代工業風。   客廳電視牆以大面石材內嵌異材質,挹注層次流線感,側邊櫃體以懸空造型增添輕盈感,內嵌光源讓鏤空展示區成為目光聚焦處,選擇不規則圓弧的淺色系沙發,柔化公領域的理性與剛氣,沙發背牆結合牆面書櫃收納,不銹鋼門片打造出獨有的工業風味;餐廚空間以中島結合餐桌作為場域中心,溫潤實木餐桌佐以暖色光源烘托場域氛圍,讓微醺氣息漫溢於用餐時刻;大面玻璃帷幕引入四季更迭,不只將綠意採光攬入室內,更滿足屋主的園藝需求,成為放鬆休憩的好去處;通往私領域的廊道以拉門作為場域分野,廊道底端擺放展示畫作,讓牆面化身空間端景,設計師不僅於較狹窄的角落使用反射材質的建材,讓空間擁有寬敞的視覺效果,俐落的垂直線條勾勒牆面,不只將立面收納空間運用地淋漓盡致,更以多種建材堆疊出豐富的空間意象,現代工業宅營造出舒適暖心的氛圍。   小編的最愛  客廁洗手檯以油桶的工業元素設計,加入屋主喜愛的重機品牌Logo,詮釋空間自身的工業魅力。 

平面 2020.12.21

低調奢華的50坪現代禪風宅!享受入住飯店般的精緻感受

Home Data設計公司:優士盟整合設計有限公司 設計師:Philips Yeh設計風格:人文禪風 屋齡狀況:新成屋(5年以下)空間坪數:50/坪 空間格局:四房房屋類型:單層 主要建材:鍍鈦板、鋼刷木皮、壁紙、木地板、石材、格柵小編帶你看好宅踏入低調奢華的50坪現代禪風宅,設計師在生活動線、燈光配置皆有完善的規劃,讓屋主回到家就能享有如同入住飯店般的精緻感受。 公共空間以回字型動線為設計主體,讓開放式空間解開空間及生活動線上的拘束,透過半高電視牆區隔客、餐廳領域,以立面錯落切割的石材紋路作造型設計,形塑天然粗獷的空間個性,後方則化身展示櫃,兼顧美觀與實用性;餐廳區以金屬質感的造型燈飾作為聚焦處,豐富空間意象;天花板運用大面鍍鈦材質並嵌入式照明設計,讓日光與燈光相互呼應,譜畫空間內的起承轉合;牆面以不規則排列的格柵、石材紋路等大量線性元素,創造空間流動感,異材質堆疊出豐富的視覺層次,締造沉穩的居家質感。 以灰黑色調為空間色彩堆疊層次,並加入木質調平衡空間溫度,讓深色調的居住空間彰顯低調奢華,更保留建材的溫潤,同時透過大面落地窗引入充沛採光,光線交織明亮感受,沉穩空間挹注明朗氣息,構築一家人寧靜和諧的生活氛圍。 小編的最愛   隱藏式推門結合櫃體收納設計,不僅兼顧美觀及生活機能,更保留屋主一家的私領域空間。

平面 2018.01.04

2016 A Design 廣告行銷傳播設計大獎 金質獎

  DESIGN NAME:Taiwan Black Tofu Brand DesignPRIMARY FUNCTION:Corporate IdentityINSPIRATION:The key concept for the logo is centred around the image of "a pig wearing spectacles", which both conveys the brand's unique name, and also emphasises the use of fresh ingredients in making the black pudding broth. Furthermore, the date of the original stall's founding is shown in the curls of the pig's tail. This modern yet humorous design encapsulates the client's enduring brand values and culinary heritage of three generations.UNIQUE PROPERTIES / PROJECT DESCRIPTION:Taiwan Black Tofu (also known as "Bespectacled Black Pudding Broth" in the local language) was originally a street food stall in Taiwan's night market. The founder was called "bespectacled old man", and his nickname became the name of the stall. Nowadays, it has transformed into a modern restaurant. In updating the shop's brand identity, the essence of the local culture it embodies was extracted and injected into modern lifestyle, to please both regular customers and attract a new generation.OPERATION / FLOW / INTERACTION:-PROJECT DURATION AND LOCATION:2015, Taipei, Taiwan PRODUCTION / REALIZATION TECHNOLOGY:-SPECIFICATIONS / TECHNICAL PROPERTIES:-TAGS:taiwan,brand,identity,design,foodRESEARCH ABSTRACT:-CHALLENGE: -ADDED DATE:2016-09-29 04:15:04  Images of Taiwan Black Tofu Brand Design Images of Taiwan Black Tofu Brand Design by U VISUAL COMMUNICATION from A' Design Award & Competition. Higher-resolution & unmasked version of this image (Taiwan Black Tofu Brand Design) is available for press members. To download higher-resolution or unmasked version of this photo you should login as a press-member. If you are not yet registered as a press member, you can do it here, it is free and fast.Available Downloads (Requires Login & Press Accreditation) :· High-Resolution Image: 3600 x 3600 pixels, 2.35 MB.· Unmasked Image: 710 x 710 pixels, 89.69 KB.Available Downloads (Requires Login & Press Accreditation) :· High-Resolution Image: 1800 x 1800 pixels, 871.49 KB.· Unmasked Image: 710 x 710 pixels, 83.18 KB.Available Downloads (Requires Login & Press Accreditation) :· High-Resolution Image: 1800 x 1800 pixels, 984.73 KB.· Unmasked Image: 710 x 710 pixels, 115.87 KB.Available Downloads (Requires Login & Press Accreditation) :· High-Resolution Image: 1800 x 1800 pixels, 615.46 KB.· Unmasked Image: 710 x 710 pixels, 89.48 KB.Available Downloads (Requires Login & Press Accreditation) :· High-Resolution Image: 1800 x 1800 pixels, 419.18 KB.· Unmasked Image: 710 x 710 pixels, 136.88 KB.  Press Portal:· Visit A' Design Award & Competitions' Press Portal to access high-resolution images, press-kit and details for U VISUAL COMMUNICATION and Taiwan Black Tofu Brand Design Corporate Identity and other designers and award winning works.CLIENT/STUDIO/BRAND DETAILS NAME:Taiwan Black TofuPROFILE:Taiwan Black Tofu (also known as “Bespectacled Black Pudding Broth” in the local language) was originally a street food stall in Taiwan’s night market. The founder was an old man who wore spectacles, hence locals were accustomed to affectionately call him ‘bespectacled old man’. This memorable nickname stuck, and ended up becoming the name of the stall.Today, the shop has passed onto its third generation, and this down-to-earth traditional Taiwanese delicacy carries half a century of local history and cultural significance.