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媒體報導

從2D到3D 打造不朽的企業識別

對居住者來說,舒適的空間不外乎是無負擔的視覺設計、流暢的動線、貼心機能等等,但對於企業主來說,成功的商業空間不僅要舒適,更要能塑造企業形象,才能吸引顧客。

 

優士盟整合設計訴求的就是從視覺、空間到全面的整合策略性服務,雖然成立多年,設計不少室內住宅、商業空間,不過為企業良深規劃整合性的包裝更是強項之一。設計總監表示,優士盟結合了多元的服務背景,從不同領域帶出專業性,以<眼鏡仔豬血湯>為例,受委託的是其第三代老闆,創立於1972年,如今才想建立屬於自己的品牌,於是從企業識別、營業場所等都是重新規劃。

 

設計總監指出,業主早先是從街邊小攤起家的,想要美輪美奐又不失古早味,只能從鮮明的色彩搭配、陳設風格著手。店鋪內選擇以分明紅、灰、黑為主色搭配,領感除了來自食材(豬肝紅)之外,也是出自台語俗諺:『紅美黑大方』的概念,讓整體設計更親民。設計總監進一步強調,與客戶建立設計共識是最關鍵的配色心法,除了參考國內外無數案例,包掛澳洲、荷蘭小攤設計,也搜集了1972年同時代小吃店的特色,從教育客戶開始,不斷溝通、修正並以精準3D解說,是獲得認可的不二法門。如今眼鏡仔豬血湯已成為此地區美食亮點,從天天絡繹不絕的客人來看,老品牌轉身是十分成功的。

 

 

 

平面 2020.06.24

跳色收納提振辦公精神!從品牌形象延伸打造工業風空間設計

Home Data設計公司:優士盟整合設計有限公司 設計師:Philips Yeh設計風格:飯店風 屋齡狀況:新成屋(5年以下)空間坪數:50/坪 空間格局:三房主要建材:乳膠漆、壁紙、大圖輸出、PVC地板、鐵件、木作貼皮、烤漆、壓克力、鋼刷木皮、水泥  小編帶你看好宅小編帶你看好宅 60 坪老屋翻新重新創造科技公司形象,整體設計以代表品牌形象的黃藍作為主軸延伸至整體空間的建構,強化創新、年輕的公司品牌價值,大量應用於壁面及收納櫃上,打破工業風的冰冷個性,期許替員工帶來源源不絕的創意。 電梯打開,飽和藍與亮彩黃的色彩計畫,奠定開放大膽又極具創意的公司氛圍,進入辦公室大門後,以深灰地坪作為櫃檯與室內領域分界,再透過一道木質圓弧轉角設計,傳達著柔和的辦公氛圍,並導引著拜訪賓客的視覺與動線,前往會議室商討合作。再往室內前進,為主要辦公空間,在淺灰塑膠地板上,也安排深灰地坪劃出廊道動線,木質的座位隔板,擺脫過去單調古板的辦公室印象,電腦、鍵盤、主機黑色系的設備中與之相襯,創造溫潤個性的工業風氣息。制式座位區旁,還打造一區彷彿置身咖啡廳的高腳椅、矮凳坐位區,提供員工轉換情緒的休憩角落,更在大面積收納牆上附上清爽的撞色門片,點亮辦公室視覺提振上班精神。小編的最愛 除了開放的座位區,也留有安靜商討工作狀況、發想專案企劃的會議空間,簡練的木質與白色,塑造靜謐專心的氣氛,大幅度烤玻幫助開放性討論時記下靈感,在開放揮灑創意的空間中,仍傳遞凝聚向心力的格局配置。

平面 2018.01.04

2016 A Design 廣告行銷傳播設計大獎 金質獎

  DESIGN NAME:Taiwan Black Tofu Brand DesignPRIMARY FUNCTION:Corporate IdentityINSPIRATION:The key concept for the logo is centred around the image of "a pig wearing spectacles", which both conveys the brand's unique name, and also emphasises the use of fresh ingredients in making the black pudding broth. Furthermore, the date of the original stall's founding is shown in the curls of the pig's tail. This modern yet humorous design encapsulates the client's enduring brand values and culinary heritage of three generations.UNIQUE PROPERTIES / PROJECT DESCRIPTION:Taiwan Black Tofu (also known as "Bespectacled Black Pudding Broth" in the local language) was originally a street food stall in Taiwan's night market. The founder was called "bespectacled old man", and his nickname became the name of the stall. Nowadays, it has transformed into a modern restaurant. In updating the shop's brand identity, the essence of the local culture it embodies was extracted and injected into modern lifestyle, to please both regular customers and attract a new generation.OPERATION / FLOW / INTERACTION:-PROJECT DURATION AND LOCATION:2015, Taipei, Taiwan PRODUCTION / REALIZATION TECHNOLOGY:-SPECIFICATIONS / TECHNICAL PROPERTIES:-TAGS:taiwan,brand,identity,design,foodRESEARCH ABSTRACT:-CHALLENGE: -ADDED DATE:2016-09-29 04:15:04  Images of Taiwan Black Tofu Brand Design Images of Taiwan Black Tofu Brand Design by U VISUAL COMMUNICATION from A' Design Award & Competition. Higher-resolution & unmasked version of this image (Taiwan Black Tofu Brand Design) is available for press members. To download higher-resolution or unmasked version of this photo you should login as a press-member. If you are not yet registered as a press member, you can do it here, it is free and fast.Available Downloads (Requires Login & Press Accreditation) :· High-Resolution Image: 3600 x 3600 pixels, 2.35 MB.· Unmasked Image: 710 x 710 pixels, 89.69 KB.Available Downloads (Requires Login & Press Accreditation) :· High-Resolution Image: 1800 x 1800 pixels, 871.49 KB.· Unmasked Image: 710 x 710 pixels, 83.18 KB.Available Downloads (Requires Login & Press Accreditation) :· High-Resolution Image: 1800 x 1800 pixels, 984.73 KB.· Unmasked Image: 710 x 710 pixels, 115.87 KB.Available Downloads (Requires Login & Press Accreditation) :· High-Resolution Image: 1800 x 1800 pixels, 615.46 KB.· Unmasked Image: 710 x 710 pixels, 89.48 KB.Available Downloads (Requires Login & Press Accreditation) :· High-Resolution Image: 1800 x 1800 pixels, 419.18 KB.· Unmasked Image: 710 x 710 pixels, 136.88 KB.  Press Portal:· Visit A' Design Award & Competitions' Press Portal to access high-resolution images, press-kit and details for U VISUAL COMMUNICATION and Taiwan Black Tofu Brand Design Corporate Identity and other designers and award winning works.CLIENT/STUDIO/BRAND DETAILS NAME:Taiwan Black TofuPROFILE:Taiwan Black Tofu (also known as “Bespectacled Black Pudding Broth” in the local language) was originally a street food stall in Taiwan’s night market. The founder was an old man who wore spectacles, hence locals were accustomed to affectionately call him ‘bespectacled old man’. This memorable nickname stuck, and ended up becoming the name of the stall.Today, the shop has passed onto its third generation, and this down-to-earth traditional Taiwanese delicacy carries half a century of local history and cultural significance. 

平面 2020.07.16

典藏你的好品味!靜享人文禪風的溫柔雅緻

Home Data設計公司:優士盟整合設計有限公司 設計師:Philips Yeh設計風格:人文禪風 屋齡狀況:老屋(31~40年)空間坪數:40/坪 空間格局:四房主要建材:油漆、壁紙、超耐磨木地板、鐵件、茶玻、木作貼皮、鋼刷木皮、系統板材、大理石、磁磚、人造石、賽麗石、軌道燈、皮革、石材、繃布、線板、噴漆   小編帶你看好宅40 坪居家,屋主喜愛蒐藏古董飾品,設計師在空間中提供蒐藏品合適的擺設與安排,搭配深色木質的收縮視覺效果、明度與彩度較高的家具等,打造出充滿文藝氣息的生活場域,快跟著小編一起來看看吧! 公共領域,以地坪建材差異分屬客餐領域,呈現一道木廊道直通房間,刻意以與地坪做染黑處理,導引著視覺的行進,並讓深色木紋接手了吧檯量體表現,形成呼應,同時透過多彩家具及軟裝增添空間的生命力,或者在傢俱、立面加入一些過度色,避免空間太多沈重,搭佐燈光刻劃明暗張力;書房兼具多功能室主題,可作為瑜珈防、書房使用,採用格柵式拉門設計,讓視覺更具穿透性,提供臥室隱蔽性的同時,也與外部空間產生連結,且賦予簡約多變的光影美感;同時思考後陽台與廚房做連結可行性,形塑流暢動線,並增設雙水槽吧台,更符合使用習慣! 小編的最愛 考量到空間整體質感,設計師透過木頭做為空間調和色,以不同層次深淺的選色、紋理表現差異,為居家帶來歷久不衰的美學效果!